Just because users came to your website does not mean they will stick around, let alone make a purchase. This is where conversion optimization comes in.
With A/B testing and more you can figure out exactly what works and what doesn’t to encourage people to make a purchase or contact you.
This could be as simple as changing colors or wording, or more complicated as having a different image or different layout.
A website should never be static and should always be changing in accordance with what turns lurkers into leads!
Endless Range Marketing can help you set up proper A/B testing, give tips and tricks on what to test, and help you convert you traffic & leads into sales!