Internet Marketing is always changing. It is important for anybody who works in the field to be up to date on the latest updates, news, and trends. This is the case whether you are in Search Engine Optimization (SEO), Social Media Marketing (SMM), or any other field of Marketing on the Web. There are a number of blogs and newsletters I shuffle through every day to stay up to date.
The Latest Trends
For the latest trends you must subscribe to Mashable and TechCrunch. Both come out with articles daily and are constantly looking for the next trending thing on the Internet. For both Mashable and TechCrunch you can sign up and get a list of the newest articles in your inbox completely for free. It is a great way to start your morning and you will be sure to know the latest Web trends!
Search Engine Optimization (SEO)
One of my favorite things about SEO is that in the end you can’t really believe anybody! Because search engines will never reveal the real secret of how they rank websites, you will hear professional and expert search engine optimizers argue about what is helpful and what isn’t. In the end, all you can do is test out various methods for yourself. But that doesn’t mean you can’t find some great tips to test out on these websites!
The first place anybody should look is Google’s official blog. Now they won’t give you great SEO tips, but you will discover the latest happenings at Google. This Week in Search is the most relevant label for SEO, and as new features are released on Google Analytics or Webmaster Tools, you will be the first to know!
Ready for the last SEO news in your inbox? Then subscribe to Search Engine Watch! Not only do they have great SEO tips and tricks, they also cover a lot of other Internet Marketing topics. You can subscribe to get updates via email or RSS, and they have some great Webcasts. SEW is definitely a must for any serious Internet Marketer.
When you are ready to read some great SEO articles then you must check out SEOMoz. It can be a little confusing because SEOMoz does offer a paid service, of which I have not tried. But they do have a free membership, and when you sign up you get access to not only their blog but other great SEO resources!
Social Media Marketing
My one stop for social media marketing is the Social Media Examiner. There site can seem a bit spammy because of the constant pop up to subscribe to their newsletter (even if you are already subscribed), but don’t think any less about the content they offer! The newsletter is a must, and I even get their updates via Facebook (after all, it is about social media marketing, right?)
Now when someone mentions social media, usually the first thing that pops into people’s minds (or should be at least) is Facebook. To be updated on everything that is Facebook, you must check out AllFacebook.com. From the trends to the little details, everything you need to know about Facebook will be there!
My last recommendation is the Marketing Pilgrim. They cover everything you need in the digital marketing age, and are a definite must read for any serious Internet Marketer.
These are all fabulous reads that will keep you updated on the newest trends, ideas and knowledge in Internet Marketing. And of course I will not leave this without tooting my own horn! Subscribe in the right hand corner via RSS or email to get bi-weekly posts on various web topics that will help improve your Internet Marketing skills!