Tag Archives: wordpress

WordPress

WordPress.org vs WordPress.com

If you know me, you will have heard me say that I love WordPress. It is a great open source platform to run a website (and currently 23% of the websites on the Internet use it!)

But when I’m talking about WordPress, I’m actually talking about installing WordPress from WordPress.org, not WordPress.com. What is the difference?

WordPress.com is the commercial side that actually uses the programming of WordPress.org. They just made it a bit easier so you can set up a website without getting into any programming aspects whatsoever.

(Just so you know. WordPress.org’s 5 minute install isn’t that hard if you follow the directions! And most hosting providers have 1-click installs that do the work for you).

Even though WordPress.com may be easier to use at first, there are limitations. In the long wrong, you will want to use the program you can download from WordPress.org for your business. Here is why:

Limitations on Plugins

Plugins are these cool little “mini programs” that help your WordPress website do many different things. There is a plugin for eCommerce, a plugin for mailing forms, a plugin for almost anything you can think of! Unfortunately WordPress.com offers a limited amount of plugins you can use.

Limitations on Themes

Themes are the beautiful (or not so beautiful) designs that go on your WordPress website. There are thousands upon thousands of themes you can choose from (or you can hire a company like Endless Range Marketing that can make a custom theme for you).  Unless you go with WordPress.com. They have a limited amount of themes you can use.

Lacking SEO Features

Getting on search engines is important for any business. WordPress.com does lack certain SEO features, unless you happen to buy an upgraded theme that has them. If you go with installing WordPress from WordPress.org, you could use a plugin such as SEO Yoast (a very powerful SEO plugin!)

Costs Extra for CSS Access

You may not want CSS access to your website if you don’t know what CSS is (it is a type of programming language for websites). However if you want to make changes to a theme (could be as simple as changing the color of the text), and hire a programmer to do it, you will have to upgrade on WordPress.com.

You Can’t Sell What You Haven’t Made

According to the TOS of WordPress.com, you can’t use their service to selling anything that you didn’t make yourself. This may not be the best option for some business websites!

Ultimately, the learning curve between WordPress itself and WordPress.com isn’t that big. If you are going to go with WordPress, then at least take the time to install it from your hosting company or do the 5 minute install yourself.

Any questions about WordPress.org vs WordPress.com? Leave them below and we will answer them!

Top 10 Recommended WordPress Plugins 2012

WordpressEveryone knows that I love WordPress. It’s free, and is a great way to make a fabulous website that you can update yourself.

And one of my favorite features about WordPress are the Plugins.  They can enhance your site not only visually but for SEO purposes as well.

These are my top 10 Recommended WordPress Plugins.

1. All in One SEO Pack

all in one seo pack

All in One SEO Pack is all you need for your on page SEO.  Ok, not all of your on page SEO needs, but it does set up your META tags, which is important for your click through rate.  This is one Plugin I cannot live without, and either should you if you want more control of your Title and Description in search engines.

2. Redirection

Redirecting broken links is important not just for user experience, but for SEO reasons as well. The plugin Redirection makes it easy to redirect any page of your choice. It is a powerful little plugin that every WordPress Website should have!

3. Broken Link Checker

I love this plugin.  You never want to have links leaving your site to be broken. Broken Link Checker scans your site, and when it finds a link that no longer works, it notifies you via email. It is a great way to keep your website constantly updated, and again, great for SEO reasons!

4. Ultimate Google Analytics

The Power of Google Analytics

I love Google Analytics. It is free, and easy to install on your site to keep track of what your visitors are doing. Yes, Google may stalk us and use the information against us (at times), but for the average website it so does not matter (and if you are doing what you should do, which is have good content, you have nothing to worry about!)

Ultimate Google Analytics makes tracking your site super easy. You just add your code, and you are done!

5. Shareaholic

shareaholic

You know all those fun little share buttons? You know, to Facebook, Twitter, Google Plus, etc? It gives your visitors the ability to share your content on various social network sites.

This is what Shareaholic does. Not only does it give you cool little buttons and a lot of settings, but it also keeps track of how much your content was shared!

6. Twitter Widget Pro

twitterwidgetpro

Twitter is still a great social media platform, and if you aren’t on Twitter, than get on it!  Twitter Widget Pro is a great way you can show your visitors what you are tweeting about! It is a live feed of your twitter account, and has various settings that you can choose from.

7. Add Link to Facebook

This is a new plugin I found, and while it is advanced, it is very powerful. Add Link to Facebook basically links your WordPress website with your Facebook wall. So everytime you post a page or update, it is automatically posted on Facebook. You can even sync comments!

You do have to create an app in Facebook in order to set it up, but once it is set up you don’t have to do anything!

8. Contact Form 7

Looking for a contact form for your website, so your visitors can easily reach out to you? Then Contact Form 7 is for you.  Put as many fields as you would like and you can set it up for your look and feel.

9. Widget Logic

Widget Logic is another advanced plugin, but it is a great way to limit widgets to only one page of your site, or remove it from one page. Basically, with this, you can control where your widgets are viewed on your site.

It does take some advanced settings, but it is basically easy with their guide.

10. WP Super Cache

WP Super Cache is another great plugin.  If you change your theme’s design a lot, or change your content a lot, it can be frustrating if you don’t clear your cache properly. So I always install the plugin after I’m done making the design and changes.

Basically, this plugin caches your site so it has faster loading times. Site speed does matter in SEO, and it matters to your visitors as well. WP Super Cache is a must!

 

These are my top 10 WordPress plugins. What plugins can you not live without?

Make a free website with WordPress

wordpressI highly recommend WordPress to any small business that doesn’t yet have a website.

WordPress  is a Content Management System (CMS) for blogs or websites and is the most popular open source CMS, for a reason. Usually people who not have a website are not familiar with WordPress.  This is why it is awesome.

1. WordPress is free.

I love free, and many small businesses do not have a big budget. So free is good.  WordPress is free. They even offer free hosting for those of you who don’t want to pay for hosting or a domain.

2. WordPress is easy to install.

I’m not super tech savvy, but I do know my way around a ftp, I know how to unzip files, and I can edit html/css/php if needed. So if you know these things, WordPress is super easy to install.  If you have no idea what these things mean, don’t worry! It takes 5 minutes to install, and chances are you will know at least one friend/coworker/family member that does know these things and can figure it out. And since it is so quick and simple, your friend/coworker/family member will surly help you out!

3. You can change your website with ease.

WordPress comes with themes.  Themes are ways to dress up your website so it looks the way it does. There are free themes, and paid themes. Themes are a great way to design your website. There are also themes where you can customize your website 100% yourself. If you like to have control over your websites design, I suggest a theme like this. I personally like Atahualpa, which of course is free. They have a forum in which you can ask for support.  If you donate $20 you can get extra help on the forum, which I recommend. They are lovely!

4. WordPress comes in many languages

If you are setting up WordPress for someone else, and English is not their first language, do not worry. WordPress comes in multiple languages.

5. Plugins cover all your extra needs.

With WordPress you can install plugins, which are special programs that add to your site.  My twitter feed on the right? That is a plug in. The social icons on the bottom of my posts? That is a plug in. Usually if you need something for your site, you can install it via a plug in. Very very handy.

WordPress is regularly updated and improved, and it is a great way for anybody to build their website.  Remember, a website is needed for anybody to do small business Internet marketing!