Category Archives: WordPress

WordPress vs

If you know me, you will have heard me say that I love WordPress. It is a great open source platform to run a website (and currently 23% of the websites on the Internet use it!)

But when I’m talking about WordPress, I’m actually talking about installing WordPress from, not What is the difference? is the commercial side that actually uses the programming of They just made it a bit easier so you can set up a website without getting into any programming aspects whatsoever.

(Just so you know.’s 5 minute install isn’t that hard if you follow the directions! And most hosting providers have 1-click installs that do the work for you).

Even though may be easier to use at first, there are limitations. In the long wrong, you will want to use the program you can download from for your business. Here is why:

Limitations on Plugins

Plugins are these cool little “mini programs” that help your WordPress website do many different things. There is a plugin for eCommerce, a plugin for mailing forms, a plugin for almost anything you can think of! Unfortunately offers a limited amount of plugins you can use.

Limitations on Themes

Themes are the beautiful (or not so beautiful) designs that go on your WordPress website. There are thousands upon thousands of themes you can choose from (or you can hire a company like Endless Range Marketing that can make a custom theme for you).  Unless you go with They have a limited amount of themes you can use.

Lacking SEO Features

Getting on search engines is important for any business. does lack certain SEO features, unless you happen to buy an upgraded theme that has them. If you go with installing WordPress from, you could use a plugin such as SEO Yoast (a very powerful SEO plugin!)

Costs Extra for CSS Access

You may not want CSS access to your website if you don’t know what CSS is (it is a type of programming language for websites). However if you want to make changes to a theme (could be as simple as changing the color of the text), and hire a programmer to do it, you will have to upgrade on

You Can’t Sell What You Haven’t Made

According to the TOS of, you can’t use their service to selling anything that you didn’t make yourself. This may not be the best option for some business websites!

Ultimately, the learning curve between WordPress itself and isn’t that big. If you are going to go with WordPress, then at least take the time to install it from your hosting company or do the 5 minute install yourself.

Any questions about vs Leave them below and we will answer them!

back up your wordpress website

How to Back Up Your WordPress Website

Just as you value the data on your computer, the data across your entire WordPress site is also very important. Therefore, like backing up your computer, backing up your WordPress site should be a no brainer. If you don’t back up your site, everything could be lost forever, including comments, content, media, graphics, and more. There’s always the possibility your site will crash, so don’t take the chance and make backing up your WordPress site a habit. Keep in mind the more active your site is (a popular blog with multiple posts a day, for example) needs to be backed up more often. Maybe even every day!

While backing up your WordPress site sounds intimidating and like a lot of work, it doesn’t have to be a painful process. There are multiple options you can use including cPanel, your FTP client or some WordPress plugins to keep your files safe.

WordPress Backup Using cPanel

cPanel is a great tool to use for backing up your WordPress site. Most major hosting companies, including Endless Range Marketing, use cPanel as their hosting control panel.

To access cPanel, just type in

backup-cpanelOnce you are within cPanel, look for the ‘Backups’ icon which is normally located under the files tab. Within this page you have a few backup options, but do to a WordPress backup you need to do a FULL backup. This will save your mySQL information, the archive, and all your WordPress information. So, make sure you generate and download a full backup. Simply click the ‘Generate/Download a Full Backup’ and enter in the basic information.

The backup location should be set to ‘Home Directory’ but double check that it is. This ensures that the file backup is in the home (root) directory on your website serve. You can also add your email address and you will be sent a notification when your site has finished backing up. Note: the more complex and active your site, the longer the backup process takes. And that’s it! Backing up your WordPress site using cPanel is an easy process. You can also download your completed backup to your computer using the file manager.

WordPress Backup Using FTP

If you want to copy your site to your computer, instead of onto the website’s server, you need to use the FTP method. Many webmasters will use FTP, as it is a fast and convenient way to back up sites and transfer files.

The easiest way to do this is to use an FTP client (or program), and use that to download your WordPress files to your hard drive. One of the best ones out there is FileZilla, and it’s free. Once you have successfully downloaded FileZilla on your computer, open the program and enter your ftp login information, your username and your password. All this information should be in one of the initial emails you received when you signed up for hosting.  You can also find the information in your cPanel as well.

Then hit the “Quick Connect” button to connect to your site.

FileZilla-BackupAfter successfully connecting, your website files should show on the right hand side of the FileZilla program. The files on the left side of the screen show your computer files. You job now is to navigate to the directory for your WordPress site, and then simply copy and paste or drag and drop which files you want to transfer.

You can usually find your WordPress website under the file “public_html”. You will recognize the WordPress files by seeing the folders “wp-admin”, “wp-content” and “wp-includes”. If you are doing a complete backup, you will want to copy over all of the files in the directory, or folder, that these 3 files are in.

When you’re done, make sure to click the red X button to sign out. With this method you will still need to backup your database, which can be done under the backup button in cPanel, but this time you only need to click on the name of your WordPress database to download it.

WordPress Backup Plugins

If you are looking for an easier option to backup your WordPress content, there are a number of WordPress backup plugins to ensure your site is always kept up to date. Below are a few of the best free plugins:

1. BackupToDropbox: This is a neat tool that allows you to send your backup file right to your Dropbox (also a free program to share files). While this is a great feature for any Dropbox lover, note that storage space might be a concern with this method.

2. BackupWordPress: This is probably the best tool for WordPress beginners and novices. It’ll backup your entire site and send to you via email.

3. BackWPup: This plugin is packed with features for more experienced WordPress users. It can backup to most major 3rd party storage providers or allows you to download files in many compressed formats.

Hopefully these instructions help you backup your WordPress site and save you the nightmare of having all of your hard work disappear overnight. If you have any questions or need some help regarding backup or restoring your website, feel free to contact us.

Top 10 Recommended WordPress Plugins 2012

WordpressEveryone knows that I love WordPress. It’s free, and is a great way to make a fabulous website that you can update yourself.

And one of my favorite features about WordPress are the Plugins.  They can enhance your site not only visually but for SEO purposes as well.

These are my top 10 Recommended WordPress Plugins.

1. All in One SEO Pack

all in one seo pack

All in One SEO Pack is all you need for your on page SEO.  Ok, not all of your on page SEO needs, but it does set up your META tags, which is important for your click through rate.  This is one Plugin I cannot live without, and either should you if you want more control of your Title and Description in search engines.

2. Redirection

Redirecting broken links is important not just for user experience, but for SEO reasons as well. The plugin Redirection makes it easy to redirect any page of your choice. It is a powerful little plugin that every WordPress Website should have!

3. Broken Link Checker

I love this plugin.  You never want to have links leaving your site to be broken. Broken Link Checker scans your site, and when it finds a link that no longer works, it notifies you via email. It is a great way to keep your website constantly updated, and again, great for SEO reasons!

4. Ultimate Google Analytics

The Power of Google Analytics

I love Google Analytics. It is free, and easy to install on your site to keep track of what your visitors are doing. Yes, Google may stalk us and use the information against us (at times), but for the average website it so does not matter (and if you are doing what you should do, which is have good content, you have nothing to worry about!)

Ultimate Google Analytics makes tracking your site super easy. You just add your code, and you are done!

5. Shareaholic


You know all those fun little share buttons? You know, to Facebook, Twitter, Google Plus, etc? It gives your visitors the ability to share your content on various social network sites.

This is what Shareaholic does. Not only does it give you cool little buttons and a lot of settings, but it also keeps track of how much your content was shared!

6. Twitter Widget Pro


Twitter is still a great social media platform, and if you aren’t on Twitter, than get on it!  Twitter Widget Pro is a great way you can show your visitors what you are tweeting about! It is a live feed of your twitter account, and has various settings that you can choose from.

7. Add Link to Facebook

This is a new plugin I found, and while it is advanced, it is very powerful. Add Link to Facebook basically links your WordPress website with your Facebook wall. So everytime you post a page or update, it is automatically posted on Facebook. You can even sync comments!

You do have to create an app in Facebook in order to set it up, but once it is set up you don’t have to do anything!

8. Contact Form 7

Looking for a contact form for your website, so your visitors can easily reach out to you? Then Contact Form 7 is for you.  Put as many fields as you would like and you can set it up for your look and feel.

9. Widget Logic

Widget Logic is another advanced plugin, but it is a great way to limit widgets to only one page of your site, or remove it from one page. Basically, with this, you can control where your widgets are viewed on your site.

It does take some advanced settings, but it is basically easy with their guide.

10. WP Super Cache

WP Super Cache is another great plugin.  If you change your theme’s design a lot, or change your content a lot, it can be frustrating if you don’t clear your cache properly. So I always install the plugin after I’m done making the design and changes.

Basically, this plugin caches your site so it has faster loading times. Site speed does matter in SEO, and it matters to your visitors as well. WP Super Cache is a must!


These are my top 10 WordPress plugins. What plugins can you not live without?