Category Archives: Tip

Tips for your YouTube Video

5 Tips for Your YouTube Video

YouTube is the second largest search engine, with over 6 billion hours of YouTube videos watched each month! After reading all the amazing YouTube stats, there is no reason you should not be on this powerful social media network.

If you are new to YouTube, there are some tips and tricks you can use to improve your YouTube video to get even more views… which can lead to shares, and eventually more leads for your business!

#1 Keep It Short

Nobody has the time to listen to you talk for hours on end. Unless you are doing a mini series or film, you are going to want to keep your video short. 30 seconds is a great goal but could be unrealistic for some topics. Keep it at least under 2 minutes. If you are leaving tips, make sure to get to the point!

#2 Don’t Blend In with Your Background

It is amazing how quickly we make decisions, especially when we are scanning the Web. Make sure when you do your YouTube video that you stand out from the background. For example, if the background is white, don’t wear white! Wear something that pops and goes good with your features. Remember, that is one of the reasons Kennedy won the presidency! (It is also not recommended to do your video while having a cold or flu).

#3 Fill Out Your Fields

YouTube offers a lot of fields to fill out from the video title, to its description, date of inception, and location. Fill out everything to the fullest, and make sure it is clear and unique. This is what YouTube (and Google) uses for search results, so you are more likely to come up when you have a good description.

#4 Say Something Useful

Most likely your video is going to be viewed because of one of two reasons. Either it is really funny (which is probably the best way to get more views) or you are giving a useful tip or tutorial. For example, all of Endless Range Marketing’s YouTube videos provide some online marketing tip or trick. (I have yet to find a funny way to do this). If you just talk about your product or service, this might be good for your website, but you most likely won’t get very many views through YouTube.

#5 Have Fun!

With video, self expression is extremely important. If you are having fun, more likely your video viewers will have fun as well! And I’m of the thought that there is no point in doing something if you hate it.

So while you are making your YouTube video, enjoy yourself! It will be on the Web until the end of time.

These tips and tricks are meant to get you started on YouTube. What is the worse YouTube video you can do? One that doesn’t exist! So get out there, express yourself, and remember to have fun in the process.

If you liked this blog post, check up our upcoming class on how to Get on YouTube!

Win A Free 101 Course!

Mariessa & HilaryTwo Marketing Chicks is running a contest until next Friday for a chance for someone to win a free 101 course! That is a $30 value!

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Make a free website with WordPress

wordpressI highly recommend WordPress to any small business that doesn’t yet have a website.

WordPress  is a Content Management System (CMS) for blogs or websites and is the most popular open source CMS, for a reason. Usually people who not have a website are not familiar with WordPress.  This is why it is awesome.

1. WordPress is free.

I love free, and many small businesses do not have a big budget. So free is good.  WordPress is free. They even offer free hosting for those of you who don’t want to pay for hosting or a domain.

2. WordPress is easy to install.

I’m not super tech savvy, but I do know my way around a ftp, I know how to unzip files, and I can edit html/css/php if needed. So if you know these things, WordPress is super easy to install.  If you have no idea what these things mean, don’t worry! It takes 5 minutes to install, and chances are you will know at least one friend/coworker/family member that does know these things and can figure it out. And since it is so quick and simple, your friend/coworker/family member will surly help you out!

3. You can change your website with ease.

WordPress comes with themes.  Themes are ways to dress up your website so it looks the way it does. There are free themes, and paid themes. Themes are a great way to design your website. There are also themes where you can customize your website 100% yourself. If you like to have control over your websites design, I suggest a theme like this. I personally like Atahualpa, which of course is free. They have a forum in which you can ask for support.  If you donate $20 you can get extra help on the forum, which I recommend. They are lovely!

4. WordPress comes in many languages

If you are setting up WordPress for someone else, and English is not their first language, do not worry. WordPress comes in multiple languages.

5. Plugins cover all your extra needs.

With WordPress you can install plugins, which are special programs that add to your site.  My twitter feed on the right? That is a plug in. The social icons on the bottom of my posts? That is a plug in. Usually if you need something for your site, you can install it via a plug in. Very very handy.

WordPress is regularly updated and improved, and it is a great way for anybody to build their website.  Remember, a website is needed for anybody to do small business Internet marketing!