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Analytics

The Importance of Conversion Tracking in Online Marketing

One of the biggest mistakes a small (or even big!) business can make in online marketing is not tracking visitors and their actions. The solution is easy. Google offers free analytics for websites (rightly named “Google Analytics“). There are many great things you can track through Google Analytics. Such as: What pages visitors are going…

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Why every Internet Marketer should use Google Analytics

Google Analytics is without doubt the most important tool that any Internet Marketer can have; a tool that allows you to track visitors, analyze conversion rates and therefore maximize the effectiveness of your Internet Marketing. Those that don’t use Google Analytics probably don’t quite understand just what it can bring to their business though, so…

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