Local SEO, or Search Engine Optimization, is become more and more powerful as Google shows results near the searcher. Equally as true, as people search more on the go, the power of local SEO is going to only increase over time.
Luckily for all of us, there are many things we as companies can do in order to increase their local SEO presence. It may take some patience, but in the end it really isn’t so complicated!
Follow these basic tips in order to get started on your companies local SEO.
Make Sure Your Name, Address And Phone Number Is Consistent
It is important that if you use LLC after your company name in one place online, you use it everywhere. Same with your phone number and address. How you format your information will make a difference. Even Suite vs. Ste. can influence your listings.
We suggest getting a Word document or Excel sheet with the way you want your information to appear online.
Have Your Information On Your Website
It is important that your website has your correct information on it. You may want to put this in the footer of your website. If you don’t have an office location, make sure you have at least your phone number available.
Get Your Main Listings
GetListed.org is a great website to help you start getting your main listings. This would include getting listed on Google Maps, Yahoo, Bing and Yelp.
Always remember the first tip when you are listing your website: make sure all of your information is consistent!
Don’t Have Duplicate Listings
You may see duplicate listings here and there on Google or Bing, but just because it is there doesn’t mean it will last nor that you should do it yourself! There may be some short gain for duplicate listings, but in the long run it will only hurt you.
There is one exception to being listed twice. If you are a doctor, dentist, or chiropractor that works in an office, you can be listed under your name and your office can be listed.
In general, for most businesses, there should only be one listing.
Get Listed For Multiple Categories
This is a big one most people miss. Make sure that when you are filling out your information you list your business for as many categories as possible that you can fit into. This will increase the chance of somebody coming across your business on the local search engines!
Follow these 5 tips to get started and you will be giving your business a great start to local SEO.
When you ready to dominate the first page, contact Endless Range Marketing! Our SEO packages have no contract and start as low as $250 per month.